Here are all of the tools that I actually use in my affiliate marketing businesses.

Please note, you don't need all of them and there may be cheaper alternatives for some if you're on a tighter budget. As you scale, these tools are the ones I recommend most.

Website Tools

Thrive Theme's Suite [Website Option #1] —**What I Use for My WordPress Theme, Opt-ins, Split Testing, and Occasionally, Free Courses.

ClickFunnels [Website Option #2]  - An all-in-one solution for landing pages, sales pages, funnels, communities, and more. I don't use this as much as I once did, but it is still a very high-quality program.

ThriveCart - What I use to sell most of my owned products and run affiliate programs for them.

WPX Hosting [Best Hosting Option]- The fastest WordPress hosting on the market, and it's far from the most expensive. Next-level customer support will save your butt more than once, I promise.

BlueHost [Lower Cost Alternative] - It's not as good as WPX, but it's much more affordable. You can always switch to WPX later.

WP Rocket - A cache plugin that helps keep my sites fast.

Link Whisper - A powerful plugin that helps me with my internal SEO.

WP Sheet Editor - An absolute lifesaver when you have a lot of posts and pages to update. Once you understand how to use it, you'll regret waiting too long to start.

Video Marketing

Screenflow - The best video recording program for Mac users.

CapCut - The best mobile editing tool but it now also offers a robust desktop editor that is comparable to much more expensive alternatives.

TubeBuddy - Powerhouse suite of tools to make your YouTube channel better in every possible facet.

Shure SM7B Microphone — This is a mid-range priced mic that is extremely high quality. However, it does require some other add-ons to truly work to its potential, so speak to someone about it before you buy.

DJI Osmo Pocket 3 - The most practical, high-value, feature-rich camera you can buy for under $700.

Content Marketing Software

Kit (Formerly ConvertKit) - The only email marketing software I trust for premium deliverability. They are also very reasonably priced.

AHREFs, KW Finder, and SEMRush - These are the three tools I use for keyword and backlink research.

Coschedule - Content planning software for teams or bloggers.

Tracking and Analytics

ClickMagick [Best Link Management] - Track clicks and conversions on affiliate products (even ones you thought were impossible).

Pretty Links [Affordable Link Management] - Clickmagick is out of the budget for most new affiliate marketers. That’s ok because Pretty Links can accomplish most of what Clickmagick does. It works via WordPress, though, so you will need a WordPress website to use it.

Genius Links — Earn more Amazon associate commissions with Genius short links. These will shift the link to the visitor's regional Amazon market. Genius also allows you to create links that you can share via email without violating Amazon's TOS.

Services

Fiverr and Upwork - Where I hire contractors or specialists for small to medium-sized projects or tasks.

FancyHands - A service that provides VA tasks on call. Think of it as Uber for VAs.

Reedsy - A network of content editors, I use Reedsy for editing and formatting books and lead magnets.

WP Tangerine - Subscription service for fast WordPress tech support.

Writing

Merlin AI - I refuse to pretend this isn't a premier resource for writers that has made many of the specialized writing tools nearly obsolete. Use code MERLIN20 at checkout.

ProWriting Aid or Grammarly - These are the Tools I use for reviewing my content for grammatical or styling issues. Grammarly has become my preference now as Pro Writing Aid can be glitchy on certain websites, but both work well overall.

Scrivener - Powerful but complex software for writers or bloggers to manage their work. It is most valuable for people writing books.

Surfer SEO - A web-based suite of tools for page optimization, keyword research, and crafting new content that will rank quickly.

Design

Canva - The gold standard for basic design work online.

Ideogram - The best AI image generator software. The only one at the time of writing that works well with written text on images.

PlaceIt - An underrated tool I use for creating 3D mockups and other cool design work I can't do elsewhere (not even on Canva).

Snagit - A screenshot/screen recording software. It’s a must-have if you create content that involves showing your work online.

Other

Webinar Jam and Ever Webinar — Webinars flat-out work. We use WebinarJam to host live webinars, and Ever Webinar is for "evergreen" webinars that can play 24/7.

Skool — Skool is a clean and minimalistic community management platform. It allows you to run free or paid groups, build your email list, and engage with your audience in a distraction-free environment.

TextExpander or WordBoard — Store things like your affiliate links, social profiles, and more and easily paste them with a click of a button or a simple shortcode. These are huge time savers.